Investing in Emotion.
Where Passion
Becomes Platform.
Live Sports and Entertainment are built on moments that cannot be replicated: the roar of a stadium, the tension before a decisive play, and the shared emotion of victory and defeat.
Fans do not simply watch live events. They own the emotion. That passion is the real intellectual property we invest behind.
Sports
Live Sports remain one of the last forms of truly non-commoditized content. Rooted in centuries of history since the first Olympic Games, sports are woven into the fabric of every culture globally.
Entertainment
Unlike on-demand content, Live Entertainment preserves an appointment-viewing dynamic. These shared moments command mass attention, cultural relevance, and collective participation, ultimately bringing people together.
Where Investors Back the World's Most Iconic Sports and Entertainment Platforms
We are an investment firm specialized in investing in Sports IP and Live Entertainment across traditional and emerging formats, where fan passion and brand legacy are the real assets. We deploy flexible growth capital (between 3 to 25 million euros) into mid-cap franchises, with strong brand heritage and on-and-off the pitch potential, to turn them into global platforms that extend their franchise reach.
An Operator-Investor Advantage Built on More Than a Decade of Conviction in Sports and Entertainment as an Asset Class
Brand matters in Sports IP and Entertainment. We back sought-after, scarce franchises with enduring brand heritage and cultural relevance, allowing for:
More to come on our recent investments
Le Mans FC is the main football club in Pays de la Loire region, playing at the 25,000-seat Stade Marie-Marvingt, within the world-famous Circuit de la Sarthe, home of the 24 Hours of Le Mans. We aim to build a modern football platform anchored in the city's iconic motorsport heritage and strong brand identity. Our focus is to strengthen the club on the pitch, elevate the brand, and upgrade infrastructure to grow the club's audience and unlock its full commercial potential.
What NinetyTwo X is built around
Durable, resilient, and scarce. Culturally embedded, globally.
Live is non substitutable. Tech and AI are the multiplier.
Institutional grade framework. Strong governance, deep capital, and strong liquidity pathways.
